Coupons for tobacco products appear to have a big impact on relapse rates for smokers who have recently kicked the habit, researchers report.
found double the relapse rate for those who received cigarette coupons by direct mail or email.
"It really shows that smokers who have quit the past year are the most vulnerable to relapse, and it implies that policies that prohibit the distribution of tobacco coupons could help more people succeed in quitting," he said in a university news release.
Belgique Dernières Nouvelles, Belgique Actualités
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