Ministers are privately pushing for a more positive message that relies less on Labour attacks
Newly elected Labour MP Sarah Edwards with party leader Sir Keir Starmer at Tamworth Football Club, after winning the Tamworth by-election. – while the right of the Tory party accuses Mr Sunak of failing to give voters a reason to back him.The Liberal Democrats and Reform UK also appeared to take support off the Conservatives in the two contests, triggered by the resignation of Boris Johnson’s close allies Chris Pincher and Nadine Dorries.
Ministers scrambled to shore up support after Conservative MPs warned the results put the party on track for a heavy defeat at the general election expected next year. One warned: “The party needs to unite behind the Prime Minister.” Conservative strategists are adamant that Sir Keir Starmer remains unpopular with the public and insist that Mr Sunak’s “change” argument has a chance of breaking through.If Labour achieved a nationwide swing on the same scale as those seen in Tamworth and Mid Beds, the Tories would be left with fewer than 100 seats at a general election.
A member of Mr Sunak’s inner circle added: “There is no love for Labour, there is no swell of support for Keir Starmer to become Prime Minister – this is not 97, he is not Tony Blair. The contrast between the two leaders is clear. I can’t remember the last time Starmer took a stand on anything. Rishi is getting things done while Starmer just kind of nods along.”
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