Founded in 2011, Culture Trip has completed a management buyout and is working with advisers on securing growth capital or an outright sale, Sky News learns.
The company originally focused on generating revenues from advertising, but in the face of competition from technology behemoths Meta Platforms and Google, it switched to selling hotel bookings.
That in turn took Culture Trip into competition with the likes of Expedia and Booking.com, so it elected to shift its emphasis to selling curated trips focused on the millennial demographic.Ana Jakimovska, chief executive of Culture Trip, said:"Our mission is to connect people through responsible travel to help with loneliness and the climate crisis."Our unique curated trips deeply resonate with our engaged community of millennials and we are excited about what the future holds for us.
Belgique Dernières Nouvelles, Belgique Actualités
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