The success of THProject91 is being noticed, and ToyotaRacing is now looking to see how they can best share their motorsports assets. Who could be the next international racing star to give NASCAR a shot? 🤔
Kobayashi will be the first Japanese driver to start a top-level NASCAR race in over 20 years. Hideo Fukuyama was the most recent, making his final start at Sonoma Raceway in June 2003.
“There’s no question it’s put some eyeballs on our sport for the first time in many instances. He is a name and a face that is known – obviously in Japan he’s huge, but in Europe because of the penetration of WEC and sportscars he also has a name,” Wilson said. “It has helped open a dialogue that we haven’t had in the past,” Wilson explained. “The way that Toyota has managed motorsports globally is what I refer to as a decentralized model. The new Toyota president Koji Sato recognizes the North American marketplace from a motorsports perspective, from a production vehicle respective, is a different marketplace than Europe and Asia.
The interest in NASCAR could open the door for some of Toyota’s drivers to explore additional career paths – ones they perhaps never considered in the past.
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