Toyota is committed to the WRC for the long-term, chairman Akio Toyoda has confirmed, after acting as its interim team principal in Rally Finland last weekend.
Toyota is committed to the World Rally Championship for the long term future, according to the car maker’s chairman Akio Toyoda.The Japanese brand is one of three manufacturers currently represented in rallying’s top tier alongside Hyundai and Ford via its partnership with M-Sport.
Last year the WRC made its first move to become more environmentally friendly, moving to hybrid power and 100% sustainable fuel. “I think if you look at the past with Toyota there was a time when the decision to participate in motorsports was made just from a marketing-needs perspective.
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