Uber fined $14m for lying to get customers to ditch cabs
"We took this important case because we understand that consumers rely on apps, like the Uber app, to provide accurate information to inform their purchasing decisions because they cannot independently check or monitor whether the information displayed is accurate," Ms Cass-Gottlieb said.
While the ACCC had a win in the case, the sparkling wine may not be flowing in the regulator's office. It sought a fine of AU$26 million, and Uber agreed to pay that sum. "It is unnecessary and unhelpful to speculate about why the respondent may have agreed to a penalty that is higher than the court considers to be appropriate," wrote justice Michael O'Bryan.
Instead, the lesser amount reflects"the statutory criteria and the applicable principles to the circumstances of this case." The case is yet another example, as if any were needed, of scofflaw behavior by Uber, which entered markets around the world in full knowledge that licensed taxis had a government-decreed monopoly on personal transport services. It has since been penalized for
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