Public outcry against Russia’s attack on social media has translated into policy change by governments and businesses
’s breadbasket,” tweeted @Russia, a government-run Twitter account, posting a series of pictures of cheerful old-time Soviet scenes. “A lot of that, and much more, is available in #Russia’s #Crimea today.” An hour later @Ukraine responded to Russia’s message with the suggestion that it had been posted by a “toxic ex”.
Mr Zelensky, a former actor whose roles included an ordinary man who became president by accident, ran his election campaign almost entirely online in 2019, causing journalists to complain about his lack of availability for interviews. His rolling series of YouTube videos that treated the campaign like a reality-TV documentary left some wondering if he was ready for the job. In fact his honing of accessible, shareable clips has turned out to be an ideal preparation for what has followed.
Ukraine’s active presence on social media has been helped by an abundance of dramatic “content” unlike that seen in any previous war. Although Ukraine is one of Europe’s poorest and least-connected countries, three-quarters of Ukrainians aged over 13 are active on social media, according to Kepios, a research firm. Most get online using smartphones.
Opinion has also turned in other countries. Germans now approve of sending weapons to Ukraine by 45% to 37%, finds YouGov. The French are in favour by around the same margin.
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