Ultra-luxury and brooding menace combine in the new Ghost Black Badge from RollsRoyce.
is the most advanced Rolls on the market, pitched at customers who are more likely to want to drive themselves and tend to be a bit younger than the company’s traditional customer pool.
Black Badge models now make up just over a quarter of the company’s annual sales, providing an interesting case study for luxury retail psychologists. Perhaps 27 per cent of Rolls-Royce customers aspire to this kind of neo-Mephistophelian,Like many very expensive things, Black Badge is only really communicated to those in the know, for this is a very minimal take on maximalism. The colours available tone down the car’s exterior treatment by minimising the brightwork.
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