Unity CEO John Riccitiello has called developers who don’t plan their monetisation strategies early during development “fucking idiots”.
, which creates advertising and monetization tools for mobile developers.
“Ferrari and some of the other high-end car manufacturers still use clay and carving knives, It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with – they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots.”
“That model is baked into the philosophy of a lot of artforms and medium, and it’s one I am deeply respectful of; I know their dedication and care. “And I don’t know a successful artist anywhere that doesn’t care about what their player thinks. This is where this cycle of feedback comes back, and they can choose to ignore it. But to choose to not know it at all is not a great call.”
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