Cohen replaced former USC AD Mike Bohn, who resigned from the role in May.
Cohen is the first female athletic director in USC’s history. USC now has a female president with Carol Folt and a female athletic director. She’ll be tasked with guiding USC as it transitions to the Big Ten next year. She’ll inherit Lincoln Riley as her football coach and obviously maintaining that relationship will be of the utmost importance. Navigating the NIL landscape will be important for her tenure as well.
USC’s athletic department has dealt with several controversies over the past decade-plus so keeping the department out of the news cycles will likely be a point of emphasis. This is Folt’s second AD hire as USC’s president and the second time she has gone out of the Trojan family, so it’s clear she wants an outside perspective. —USC gets a proven leader who has overseen success in many different sports over her tenure at Washington.
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