Anhydrous products are good for the planet and consumers – but will mainstream brands buy into the concept?
Ben Grace was managing director of British skincare company Bulldog before he set up waterless brand SBTRCT in 2019. “A lot had changed in a short time – awareness of the climate crisis, water waste, overreliance on palm oil,” he said. “That’s what brought me to solid, waterless and zero-waste skincare. Developing a high-performance range that could do this, but without any compromise on efficacy, made perfect sense to me.
Belgique Dernières Nouvelles, Belgique Actualités
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