The 2023 WCWS championship series — which saw Oklahoma defeat Florida State — averaged 1.6 million viewers, per ESPNPR. 🥎 1.9M viewers during Game 2 🥎 2.3M peak viewership 🥎 7% increase from 2022
Women’s softball continues to be a tremendous viewership story. ESPN will be deeply satisfied by both the numbers from the overall tournament as well as the WCWS two-game final, especially given the late start for Game 1. Clearly, the NCAA could break this property into its own media rights deals when the softball contract is up in a year.NCAA softball has been receiving better programming windows as a result of the growth.
You’re tuning in to watch excellence, and you’re also tuning in to see if a Division I-record win streak might somehow be snapped. And maybe after you tune in once, you get a little hooked and watch another game the next day or next season, too. —
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