To determine what shapes tastes, we examined historical data on 86m dog breed registrations in nine countries
On-screen appearances can transform the public’s preferences. A positive starring role in an American film increased the odds of registering a new puppy of the same breed by 119% in the year the movie was released, rising to a peak of 176% higher two years later. In seven of the nine countries, such releases led to a statistically significant bump .
Explore dog breed fashions in America over the last century: hover over or tap on the streams in the chart below to reveal the breeds. Across the countries we analysed, some patterns leap out from the past decade of dog registrations. A small number of breeds make up an overwhelming share of registrations. Compare that to Sweden where the top ten breeds barely cover 30% of registered dogs. The Rottweiler is an international favourite, making the top ten in five countries, but it is most popular in South Africa. Labradors reign not just in America, but in four other countries.
Belgique Dernières Nouvelles, Belgique Actualités
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