Anyone else excited for Big Brother 2.0?!
, and on that note, expect the words “duty of care” to feature heavily in the publicity for BB 2.0. Whenbegan, conversations about the show took place around water coolers and in pubs and playgrounds. 2023’s contestants will have their social media histories combed, their on-screen antics memed and their words turned into hashtags.
We can bring back the OG format, but we can’t turn back the clock to a time when people didn’t understand the ramifications of appearing on it. We live in an era of self-editing and personality curation, and there isn’t a possible contestant on the face of the planet who could walk into that house without modifying their behaviour in some way.
Belgique Dernières Nouvelles, Belgique Actualités
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