Styling himself as a self-help guru for young men, he became a mainstay of alt-right online spaces, propelling him to social-media fame
HIS IS WHAT happens when you don’t recycle your pizza boxes,” tweeted Greta Thunberg on December 30th, following the arrest of Andrew Tate on suspicion of human trafficking, forming an organised crime group and rape. Three days before, Mr Tate had trolled the teenage environmentalist on Twitter about how many cars he owned. After Ms Thunberg asked him to email her at “” Mr Tate released a bizarre video response, in which he goaded her with non-recycled takeaway containers.
Mr Tate is part of a chauvinistic online ecosystem, and has hung out with the likes of Alex Jones, a prominent conspiracy-theorist, Donald Trump Jr, the former president’s eldest son, and Paul Joseph Watson, a far-right YouTuber. But what sets Mr Tate apart from other alt-right social-media personalities and previous anti-feminist online movements is the extent to which his views have found a ready audience among teenage boys.
In 2021 Mr Tate established Hustlers University, an online platform where young men could take courses in business and investing for $49.99 a month. It also gave students financial rewards for promoting Mr Tate’s misogynist ideas via a now-suspended affiliate marketing programme. Thanks to a continuing stream of fan-generated content, his views have proliferated on social media even though most platforms have banned his accounts.
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