Penni Thow is Lewis Hamilton’s F1 manager - but who is she? What is her background? And how is she supporting the seven-time world champion?
manager - but who is she? What is her background? And how is she supporting the seven-time world champion?
Announced in March 2021, Penni Thow joined Hamilton’s inner-circle as his manager, but also to assist him with projects such as Project 44. Thow - who is based in New York - is the founder and chief executive of Cooper - a company that specialises in entertainment, media, fashion, sports, technology, and philanthropy.Prior to Cooper, Thow was executive vice president for SB Projects, which is owned by Scooter Braun - the manager of music artists Justin Bieber and Ariana Grande.
As SB Projects’ head of social impact, Thow headed Bieber’s 2013 campaign - #GiveBackPhilippines - raising over $1 million for typhoon relief and aid. Similarly, she helped launch the ‘One Love Manchester’ concert, led by Grande, following the 2017 bombing in Manchester - this raised over £17 million for the British Red Cross.As revealed by team boss Toto Wolff, Thow is playing an integral role in the negotiations that are taking place between Hamilton and Mercedes., but he has reiterated his desire to remain with the team for the next couple of years.
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