Real Madrid can no longer dominate the transfer window like they used to, but BBC Sport looks at how they've stayed ahead of the competition.
At Jude Bellingham's unveiling as a Real Madrid player following"It was a bit of a surprise when my dad sat me down and said: 'You've had a bit of interest from Real Madrid'," said the 20-year-old midfielder.
Real Madrid are no longer the biggest player in the transfer market, but why do they remain such a force? "A decade ago when El Clasico [Real Madrid against Barcelona] was [Lionel] Messi v [Cristiano] Ronaldo, Pep [Guardiola] v [Jose] Mourinho, it was kind of like the world select. The World XI would come out and it would be like a Madrid/Barca combined team.
Other superstars such as Brazilian striker Ronaldo, David Beckham and Eden Hazard signed for huge fees during what became known as the 'Galactico' era, with marketing a central point to their approach. "You have a good chance of winning the Ballon d'Or and the Champions League, which you don't get at other clubs."
"They all get well paid, but they could get paid better elsewhere. Madrid are good at keeping in touch with agents, but using the allure of the club to let players know of the opportunities, getting to play in Madrid, winning trophies and all the sponsorships that can come from it as well."It is hard to say 'no' to Real Madridfor the club in a 2-0 win at Athletic Bilbao last week, so his start to life in Madrid could not have been better.
Belgique Dernières Nouvelles, Belgique Actualités
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