Fans of Why Cycles, don't worry. The bikes aren't going anywhere, though they'll now be known as Revels!
While the two brands use completely different build materials, there are a lot of similarities between Why Cycles and Revel Bikes. Both are founded on the idea of making the bikes that Adam and his team want to ride. All of the models feature progressive, but not extreme geometry, cool graphics and branding, and are designed for modern riding – whether that’s loaded gravel riding on 50mm tires, or shredding the latest downcountry XC/trail bike.
We’re also happy to see that fun graphic details like the unique quotes on the inside of the chainstay are continuing on. New bike day is even more exciting when you don’t know what you’re gonna get! More importantly, Revel notes that there will even be some price reductions for select titanium models and all of the lifetime warranties carry over.
“I’m thrilled to combine the Why Cycles products into the Revel Bikes brand, and the updates we made for future-proofed drivetrain compatibility are pretty awesome too. We’ve been operating both brands out of the same facility with the same people and same engineering processes, so it just makes sense to have it finally be the same brand,” states Adam Miller, Revel Bikes founder and CEO.
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