Yes, people are actually getting perms again.
is really like after stretching and straightening it for so long – and they liked it and wanted to learn how to exaggerate what they had.” A number of celebrities – from Zendaya and Selena Gomez to Emily Ratajkowski and Yara Shahidi – have also recently shown off their natural curls, and original curly girls SJP and Kidman are both back in the limelight, prompting waves of nostalgia for their ’90s manes.
In fact, this movement towards upping the ante on wavy hair has spurned a boost in demand for the perm, with hairdressers reporting a move from zero requests for the retro treatment to, more recently, a handful per week. The technology hasn’t moved on that much since its ’80s heyday, but the difference now is that you can create looser, gentler curls that will still stay put for months.“The key with perms is to keep the haircut really simple.
Belgique Dernières Nouvelles, Belgique Actualités
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