Here’s the history of how Barbie made it to the big screen—and why it took so long for her to get here
It turned out that Robbie was as eager to meet with Mattel as the company was to court her. She thoughtwould make sense for her production company LuckyChap. “We were kind of keeping tabs on the property for awhile before there was an opening, and then we could jump in and say, ‘We’d like to produce this. Here’s how we would do it and who we would want to do it with,'” she says, “i.e someone like Greta—Greta being the top of the list, pie in the sky, dream person.
What Gerwig has conjured up is certainly complex. She has fulfilled the presumed corporate mandate: Make a fun summer romp. But the film is stuffed with Gerwig’s idiosyncrasies, from dance numbers inspired by Old Hollywood to Gerwig’s personal preoccupation with stories about complicated mother-daughter relationships. Whether fans flock towill likely determine the fate of Mattel’s future film endeavors.
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