McLaren Racing CEO Zak Brown has explained the “combination of rationale” the denied fans a full chrome F1 livery. ⬇️
Reflecting that introducing the additional interest generated through running alternative liveries is beneficial for both the team and its sponsors, Brown highlighted the added marketing opportunities such a change presents, with bespoke merchandise created for each change.
“We’re seeing more teams do it now. Red Bull did something earlier this year, so while everyone is trying to copy their car, it’s nice to see they’re copying some of the stuff that we’re doing,” he joked.
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