Concerns over the impact of AI are partly behind the first Hollywood actors' strike in 43 years.
Singaporean actress, model and former radio DJ Jamie Yeo has no problem with being deepfaked. In fact, she signed up for it.She was speaking to the BBC the day after the release of the new series of Charlie Brooker's Netflix show. In the first episode, actress Salma Hayek, playing a fictionalised version of herself, signs away her image to a production company.
The actors' union has warned that "artificial intelligence poses an existential threat to creative professions" as it prepared to dig in over the issue. An AI programme then synchronises the images with the audio to create a digital alter-ego capable of saying practically anything. The results are uncanny.
Not only can online users create personalised video messages from "Lionel Messi", they can get him to say it in English, Spanish, Portuguese and Turkish."I think deepfakes will just become part of normal practice in the advertising industry over the next few years," says Dr Kirk Plangger, a marketing expert at King's College London.
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