Despite other countries failing to secure their desired TV deals, a media analyst explains why the English top flight has no reason to worry
Less than a week after the Ligue de Football Professional was forced to curtail its domestic broadcast rights auction in France, ’s Serie A signed a new TV deal with Sky and
, which is for the next five years, by saying that Italian football “will die” and that the two broadcasters “are not competent”. Advertisement It appeared that European football, at least from a TV rights perspective, was in a bit of a tailspin, with this providing the backdrop to the beginning the process of selling their domestic rights across a four-year period starting from the 2025-26 season and ending in 2028-29.
is putting in a significant amount and Sky is paying €200m for three non-exclusive games each weekend. If I were the Premier League, I would find this reassuring.” TNT Sports’ punditry team Following four months of negotiations, the broadcasting rights in Italy were sold to will be paying around €700million per season to broadcast every Serie A fixture until 2029. Advertisement Similarly to his view on Serie A’s latest deal, Godard is not reading too much into the LFP pulling the auction for the rights to broadcast Ligue 1, after they failed to receive any offers that met the minimum price, and expects them to receive a similar deal to their Italian counterparts.
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