Williams have not been feeling the pinch after losing the money brought to the team by Nicholas Latifi. F1
“I think we are clearly in a multi-year commercial plan of how we rebuild the team,” he said. “I think there’s a perception about lost revenue from recent changes where the reality is slightly different.
“And we’re ambitious and aggressive with how are in the market as well and how we investing in building the Williams brand. Of course having Gulf as part of the commercial partner portfolio for that journey is really exciting.”With the only American driver on the grid racing, Williams have an in with the American market through Logan Sargeant.
“So I think we are the only team to have an office actually in America – in New York, in Tribeca – we have a large fan engagement team based out of that office which is led by the former senior vice president of fan engagement for the NFL.“We’re investing in fan activations around the U.S.
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