Women’s Tour in danger of being cancelled as organisers make urgent plea for sponsors Route of June’s race announced today but fears that without fresh backing it won’t take place cycling
Organisers of the Women’s Tour have issued an urgent appeal for sponsorship of this year’s edition of the race, on the same day that they revealed the route of this year’s race – with reports suggesting that if new backing is not secured, the event may have to be cancelled.
Most recently, the headline sponsor of the race was sponsored by Ovo Energy, but the company’s backing finished at the end of 2019 and unless a replacement is found, there is a risk that this year’s race will not take placeAccording to today’s route announcement, the race will start in Stratford-upon-Avon on Wednesday 7 June and finish the following Sunday with a circuit race in Birmingham City Centre, with stage starts and finishes in Warwickshire, Northamptonshire, Bedfordshire, North...
SweetSpot expressed hope that “today’s route announcement will generate additional commercial interest in the race,” with anyone considering backing it invited to visitRace director Mick Bennett said: “While it seems like only yesterday that we were crowning Elisa Longo Borghini as our 2022 champion following that dramatic finale in Oxford, it feels fantastic to unveil the stages for this year’s Women’s Tour.
“We look forward to seeing engaged communities, packed towns, and crowded cities at this year’s race. See you all in June!”
Belgique Dernières Nouvelles, Belgique Actualités
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