Xbox boss Phil Spencer talks to Eurogamer about the platform's reason for buying Activision Blizzard, and its mobile ga…
Phil Spencer has said that Xbox must have a mobile presence in order for the brand to continue to thrive.
"The reason we're in the acquisition discussion with Activision Blizzard King is around their mobile capability," Spencer told me."Because it's just something we don't have. "Any kind of other plan for us would continue to be about: how do we find relevance in the mobile space? And I think there are other paths to make that happen. But when we looked at the universe of creators - I know most people think about Activision probably in the console, PC [space], but if you look from their finances, the business is actually almost the exact opposite.
"We think that's important," Spencer said on the idea of a mobile games store."Yeah. So that's something we're looking at as well. And when we look at that the reason we think content is important there is, 'how do you attract people to your stores?'.
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