Farewell, HBO.
At a press conference yesterday, HBO and Max Content Head Casey Bloys told reporters that the prestige associated with HBO was the reason it was pulled from the name."I understand and appreciate the passion that people feel for the HBO brand... it’s a premium brand. It is not designed to take on everything in the streaming service."
"HBO is not TV. HBO is HBO," said It needs to stay that way, which is why we will privilege it in the product experience and also not push it to the breaking point by forcing it to take on the full breadth of this new content proposition,” WBD president JB Perrette said. But Twitter seems to be finding the nixing of the HBO brand name categorically dumb. And not helping is the inelegant addition of tagline:"The one to watch for HBO". What next? 'Big Mac: the place to eat McDonald's'?
Dying laughing that the rebrand is from"HBO Max" to"Max is where you can find HBO stuff." pic.twitter.com/Fp4X7t2c4Ngetting rid of the HBO in HBO Max is probably one of the most insane marketing decisions in tv history https://t.co/v9AAjUVVTL
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