The water company admitted the ad 'didn’t capture the spirit of Yorkshire'
But not enough for Yorkshire Water, who used footage of the Malvern Hills in its latest advert - which is actually nearly 200 miles away in Herefordshire.
It's also a part of the UK that's well-known for it's pubs. According to the Michelin Guide, some of the best pubs in Yorkshire include the Alice Hawthorn Inn and the Durham Ox.Instead, footage includes barman at work in a deserted bar. Not in Yorkshire, but in Russia.There is also a clip in the advert where a man drives on the left-hand side of the car, which could place in a number of places in the world, but may have been filmed in Ukraine.
Alongside the social media campaign, a caption read: "Spread the word about water saving via less conventional means, as our new research reveals bosses, barbers and beauticians are among Yorkshire folks' most prized sources of life advice." It adds that its "word of mouth campaign aims to share water saving tips and guidance through trusted, relatable and engaging people".
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