Perfect pictures and super-sharp copy make for an excellent ad.
– addresses with the Delta Dating Wall, an epic print advert in Williamsburg, Brooklyn, featuring exotic backdrops that you can stand against for a selfie, instantly making you a lot more windswept and interesting.Wieden+Kennedy London was tasked with raising the profile of Chambord among a target audience of women aged 24-35.
, and plays on the idea that with Jeep, you can go wherever you like and 'see what you want to see'. Each ad features an image of an animal, which, when turned upside down, turns into another creature from the other side of the world: the giraffe becomes a penguin, the elephant a swan and the doe a sea-lion.It's a bold move for a company that has built itself on selling paper books.
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