People will be given the option to pay for a new ‘ad-free’ subscription, with the cost due to be announced at a later date.
Amazon’s Prime Video is set to introduce adverts on its TV programmes and films as it follows in the footsteps of rival streaming giants.
In the US, the ad-free option will cost an additional 2.99 US dollars per month for Prime subscribers. Amazon Prime currently costs £8.99 a month in the UK for services including next-day and same-day delivery on millions of items on the marketplace, advert-free listening on its music streaming platform, and access to original TV series and films on Prime Video. Amazon said that price will not be changing in 2024.
Netflix has also cracked down on UK and US subscribers who are sharing their password with people who live outside of their household, reiterating that accounts are intended for one household only.Disney+ announced plans to introduce an “ad-supported” subscription plan in the UK last month, which will cost £4.99 for the basic plan with adverts when it is launched in November.
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