Could Adobe's pursuit of AI prove a huge own goal?
If there has been one contentious topic in the world of art and design over the last couple of years, it's AI. Ethical questions over copyright and implications for creatives have plagued image generators since the start, so it's perhaps no surprise that Adobe has been at pains to portray a sense of responsibility with its own offering, Firefly. But it seems it might not be enough for the company's own employees.
According to a new report, a debate is raging inside Adobe about the existential threat its AI technology could pose for its own customer base, with examples cited of design teams already downsizing thanks to the effectiveness of Adobe Firefly within Photoshop. , internal Slack channels feature Adobe employees referring to the rise of its AI software as"depressing" and tantamount to an"existential crisis".
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