James Cameron reveals his thoughts on the most heavily mocked logo in film.
Written by Julio Torres, the SNL sketch depicted Gosling losing sleep and his sanity, as he gets consumed by the fact that someone used such an easily available font for the logo of a blockbuster move. They"clicked the dropdown menu" and"randomly selected Papyrus like a thoughtless child just wandering by a garden, just yanking leaves along the way," he laments.
Avatar director and co-producer James Cameron has finally broken his silence on the matter. He tells January's edition of Empire magazine Asked by Chris Costello, who designed the font back in 1982 if Papyrus was used to reference Indigenous tribes, Cameron says:"I was not aware that our font was an off-the-shelf thing; I assumed the art department or the title company came up with it. Of course, it was trolled mercilessly as a lazy choice, but frankly, I like the font.
"Ryan Gosling needs to get out more, instead of freaking out over our font," he adds in jest."Time to move out of your mom's basement, Ryan! And if Papyrus resonates with the issues of Indigenous cultures in the public consciousness, then that fits well with Avatar, so I'm not losing any sleep over it."
It might have been fun to see the franchise stick it to everyone and keep its much mocked font, but alas, The Way of Water has gone for a bespoke replacement. Speaking with
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