It's Beyoncé, Blue Ivy, and Rumi's world - we're just living in it
as they pose alongside their mum for new Halls of Ivy campaign shots.
Meanwhile, youngest Rumi was cradled by Beyoncé while looking extra sassy and talking on a pink mobile phone.The trio also wore matching trainers and, while Rumi’s twin brother Sir Carter was not pictured this time, he did feature in the gender-neutral brand’s Rodeo collection video to model the kids’ pieces.
‘Blue is serving!!’ one commented on Beyoncé’s Instagram, with another joking: ‘Blue eat y’all up every time.’Speaking to Harper’s Bazaar recently, Beyoncé said matching outfits with her children isn’t a new thing, as they ‘love’ to coordinate their outfits on holiday.
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