Jan Šabach, a graphic designer, says the new logo appears to lack a coherent strategy. “There's nothing unique about the X. It's cold and pointy,” he says, adding that users who see an 'X' may connote it with exiting the app, instead of logging on
, says the new logo appears to lack a coherent strategy or represent a clear idea. “The technicalities of the logo and the branding strategy to execute it has seemed non-existent,” he tells TIME., but takes a haphazard, speedy approach to transitioning out of such a distinctive original look. “In branding when you’re rolling out a new identity you have to be very cautious and careful with how you do that,” he says. “They’ve done no hand holding or explaining.
According to Šabach, Twitter’s original logo worked because it was well proportioned in all sizes, geometrically aligned, and had a “softness” to its personality that recalled the brand. “There’s nothing unique about the X. It’s cold and pointy,” he says, adding that users who see an"X" may connote it with exiting the app, instead of logging on."It's not exciting."
Martin Grasser, one of the original designers of the original blue bird logo, said goodbye to his co-design in aon July 23, writing that it was “designed to be simple, balanced, and legible at very small sizes, almost like a lowercase ‘e.’” Grasser’s meticulous design process included hand drawing birds, constructing drawings over circles, and “perfecting every little detail” to give a real bird appearance.
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