New social media campaign MyPreston is set to showcase the very best of living, working, socialising and studying in Preston 🙌 uclan
The campaign – which launches today to coincide with Lancashire Day – follows similar models such as #LoveLancaster, by encouraging people to share their own experiences and content online using the #MyPreston hashtag.is behind the campaign, which is designed to attract prospective talent to Preston and celebrate everything the city has to offer.
While UCLan will initially drive the campaign, the plan is for it to become adopted by Preston’s stakeholders. A UCLan spokesperson said: “Whether it’s a hidden corner of the city to explore, the natural beauty of the great outdoors, vibrant nightlife or foodie culture on our doorstep, the campaign aims to generate and amplify the voices of local businesses and residents, as well as our student community, to highlight the very best we have to offer.”
To kickstart the campaign, UCLan has produced a range of content that will be shared across across its digital platforms, including a video featuring current students that was made with help from Preston College make up artistry students.
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