Chanel Couture Reimagines the Archetype of the Parisian Woman

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Chanel Couture Reimagines the Archetype of the Parisian Woman
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Instead of a singular narrative, Viard’s Chanel Autumn/Winter 2023 couture show was about diversity and rule-breaking – although her show closed with couture’s traditional bride, writes Alexander Fury

Walking onto the quayside of the Seine, the notion was immediately established: the green kiosks that habitually trick tourists into parting with hard-earned cash for mass-produced art and dodgy fridge magnets had been Chanel-ified with postcards and posters featuring hand-drawn artwork of different incarnations of the Parisienne today – different models, different looks, but obviously all Chanel.

“Playing with opposites and contrasts, with nonchalance and elegance, is like standing on a line between strength and delicacy,” said Viard. “Which, at Chanel, is what we call allure.”

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