Jacqueline Durran, the Barbie costume designer, explains how she created the hundreds of looks for Greta Gerwig’s blockbuster, and the viral detail that was RyanGosling’s idea. Read the exclusive interview with Vogue.
“I had buyers going out every day looking for clothes in specific colours in every shop in London,” says Durran.The original Western Stampin’ Barbie dolls.Durran explains that the team had a rigorous chart of colour combinations to refer to throughout the process. “We wanted the world to be a really controlled environment,” she says. It gave structure to a dizzying task.
With only eleven weeks to make everything, the team were still creating costumes as they filmed. That had one perk: the flexibility to keep adding new ideas. In one late fitting, actor Ryan Gosling came up with the idea for Ken-branded underwear for his character, a detail that went viral when the film’s marketing dropped. “We just rushed to make it,” she says.
Otherwise, as in life, Ken was more of an afterthought. “No one cares about Ken, everybody just wants to play with Barbie,” Durran says. “He matches Barbie and changes too but he has very, very, many less options.”
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