The launch comes following recent Census data which shows 18.7% of all UK families are single-parent, 5% see children living across two households, while 2.1% are now multi-generational
Fisher-Price Little People is giving families the chance to build a fully customisable toy set that represents their unique family structure, in celebration of World Inclusion Day. The FamilyKIND campaign invites families to visit littlepeoplefamilykind.com, where they can submit to build their own, one-of-a-kind Little People set, choosing from up to 40 different figures that show a variety of skin tones, hair types, disabilities, occupations, and ages, that represent their diverse family unit.
A further study by the Department for Education showed that 17% of adoptive parents in 2022 were same-sex individuals and couples. Fisher-Price research found that 1 in 10 of those asked were not from a family made up of birth mother and birth father, plus children by birth. Desiree Williams, Early Childhood Development Researcher from the Fisher-Price Play Lab, said: “We know that young children collect information from the world around them to construct their beliefs. This Little People campaign is a fun and inclusive way to introduce all the different ways a family can look and feel represented.
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