Firms behind innovative fibres says they can make fashion a more sustainable business.
Petri Alava used to wear pressed suits and leather shoes to work, managing large corporations selling everything from magazines to gardening equipment.
Around the world, an estimated 92 million tonnes of textiles waste is created each year, according to non-profit Global Fashion Agenda, and this figure is set to rise to more than 134 million tonnes by 2030, if clothing production continues along its current track.To the untrained eye, samples of Infinited Fiber's recycled fibre resemble lambswool; soft, fluffy and cream coloured.
The company has already attracted so much interest in its technology that it recently announced it was investing €400m to build its first commercial-scale factory at a disused paper mill in Lapland. Infinited Fiber's growth is tied into a wider vision in Finland, which wants to become Europe's leading circular economy, with a focus on reusing and saving resources. In 2016, it became the first government in the world to create a national road map designed to help reach its goal.
Still, Spinnova's yarn is attracting plenty of global attention and has so far been used by brands including upmarket Finnish clothing label Marimekko, and outdoor wear firms North Face, Bergans and Adidas, which recently used it in a limited edition midlayer hoodie designed for hikers. "It has been so easy to produce the way that we have been producing, and just to move towards more effective industrial manufacturing on an increasingly bigger scale," she says.
Belgique Dernières Nouvelles, Belgique Actualités
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