A campaign launched by Shrewsbury Food Hub to urge families to change their habits and reduce food waste has been a massive success, with the message reaching thousands of people.
Shrewsbury Food Heroes – Taste with No Waste campaign was launched by the hub in 2022 thanks to funding of £20,000 from Severn Trent’s Community Fund and families have seen big benefits.
The hub also teamed up with a local chef to create and share recipes and upskill their community partners to spread the word, and all the work combined helped to get the food waste message out to more than 12,000 people. Shrewsbury Food Hub’s vision is a community where food is valued and not wasted – they redistribute surplus food and promote food waste reduction in Shropshire for environmental and social good.
“It’s inspiring to see so many people getting involved and working with the hub to make positive changes, reducing the amount of food waste that they generate but also learning new recipes and tips to help them save money along the way. Everyone at Shrewsbury Food Hub is so passionate about what they do, and we’re thrilled to have been able to support them.
Behaviours were changed along the way including checking the cupboard and fridge before shopping, which made the biggest difference to the amount of food people threw away.
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