SuhYoung Yun reports on a dynamic, emotional opening day of Frieze Seoul, and speaks to key figures about what the fair means for Korea’s wider cultural scene, both locally and internationally
Frieze’s inaugural edition in Asia, Frieze Seoul opened on 2 September amid heated enthusiasm in South Korea’s capital.
‘Seoul is a dynamic place with a sophisticated and inquisitive collector base and art world infrastructure,’ said Patrick Lee, director of Frieze Seoul. ‘The country boasts incredibly talented artists, world-class, corporate collections, non-profits, biennales and galleries which make it an ideal location for an art fair.’
For Rachel Lehmann of Lehmann Maupin, it was an emotional experience. ‘It’s the first time after Covid that I’m meeting people from other parts of Asia so it’s very uplifting and we’re all emotional.’ Courtesy the artist and Lehmann Maupin Ropac was especially impressed by K-Pop icon and BTS leader RM who visited his booth earlier in the day. ‘I’m really amazed how educated and how much RM knows about art,’ he says. ‘K-pop artists themselves are so interested in contemporary art and I think this created a generation of new people interested in art and collecting. I’m astounded by this.’ It wasn’t just Frieze Seoul that saw astonishing sales figures, Frieze Masters also fared astoundingly well.
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