It’s already gained the attention of beauty editors and aficionados the world over, amassing a neat 1.2M views on TikTok and counting. Read more.
, and it has already turned the heads of beauty editors and aficionados the world over, amassing an impressive 1.2M views on TikTok and counting. This is Glossier’s biggest launch in some time and - though the brand already has a tint on the shelves - is its first foundation offering ever.
A few scrolls through the #glossierstretchfluidfoundation hashtag on TikTok throws up countless rave reviews. TikToker went so far as to say, ‘honestly if you could bottle my foundation dreams, it would be this foundation, it’s made for real life, it looks like real skin.’. Made with an impressive 89% skincare base, this nourishing gel-crème formula is brimming with a medley of plant-derived squalene and glycerine - both hero hydrators. Shine never reaches OTT levels thanks to the help of mattifying rose berry and plankton, while amino acid-coated pigments make for seamless blendability.
There are 32 shades to choose from, all of which fall into five different undertone categories. Texture wise, while the Stretch Concealer is balmy and high coverage, Glossier's Stretch Fluid Foundation promises a light-to-medium coverage and second skin, satin-like finish.It takes a lot for a new foundation to turn my head. After all, there's a lot to consider: the finish, the glow factor, the shade range, the list goes on.
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