No team will race at home this year more than Haas, starting this weekend in Miami. So how American really is F1’s 'American' team? And is the idea of an all-American effort, given F1’s European roots, really feasible? ✍️ LukeSmithF1
Home races are always a big deal for drivers and teams in Formula One. They’re weekends of increased media and sponsor activities, extra scrutiny, and added pride flying the flag on home soil.
But from the outset, team boss Guenther Steiner never wanted to do things just because it was the “American” way. There was no pressure to sign an American driver just because it fit the narrative or to stray from the proven formula of the European outfits. As Steiner put it toThat was why the team set up shop in Banbury, England, taking over an empty F1 factory, and sought talent from the existing European racing scene.
That sprouted a conscious effort to lean into its US identity, particularly last season when Haas started exploring new title sponsors. After splitting with Russian state-linked company Uralkali in the wake of the invasion of Ukraine, Haas had no shortage of American interest. MoneyGram CEO Alex Holmes acknowledged the unique appeal of Haas, particularly in F1’s current period of growth. “The fact we can associate ourselves with the only American team and collectively push for Formula 1 to be bigger in the US adds a lot of value,” he said.Haas has found itself in the spotlight this weekend in Miami despite not being a genuinely all-American operation.
After opening an application process in February, the FIA is evaluating new teams for as early as 2025. The most vocal potential entrant has been Andretti Global, led by Michael Andretti, which has already signed an agreement to work with General Motors’ Cadillac brand on the project. The reaction from the current grid has been lukewarm at best due to concerns about the impact it could have on prize money, splitting the revenue between 11 teams instead of 10.
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