In a world dominated by franchises, actors wield less economic clout than they used to. Last month Warner Bros replaced its Superman; Sony has fielded multiple Spider-Men
The strike called moments earlier by America’s Screen Actors Guild, which coincides with one bythat began in May, has detonated a bomb under America’s entertainment industry. The reverberations will travel much farther: nine of the ten biggest box-office hits worldwide last year were American-made, and American streaming services now reach into living rooms everywhere. As the stars face off against the studios, the world’s great entertainment machine has ground to a halt.
One concern is artificial intelligence. Writers and actors want guarantees that it won’t be used to churn out scripts or clone performers. The bigger argument is over streaming. The “streaming wars” have seen a surge in content spending, as century-old studios compete for subscribers with deep-pocketed new rivals like Apple and Amazon.
On the face of it they are in a strong position. Without writers, the creative pipeline is empty. Without actors, works-in-progress like Ridley Scott’s “Gladiator” sequel have been shut down. Even completed films will struggle without stars to promote them. Disney had to rustle up entertainers in Mickey and Minnie costumes to walk the red carpet at the premiere of “Haunted Mansion” on July 15th. The Venice film festival next month will be a lonely affair.
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