Ever wonder what your doctor is doing on social media? A new study, titled '#MedEd: Medical Education and Knowledge Translation on Social Media,' published in JAMA led by John W. Ayers, Ph.D., from the Qualcomm Institute within the University of California San Diego, finds some physicians are harnessing the reach of social media to share and debate medical advancements.
Monthly #MedEd posts to X are on the rise as health professionals use social media to learn and teach the art of medicine. Credit: John Ayers, Ph.D., of the Qualcomm Institute at UC San Diego
Ever wonder what your doctor is doing on social media? A new study, titled"#MedEd: Medical Education and Knowledge Translation on Social Media," published inled by John W. Ayers, Ph.D., from the Qualcomm Institute within the University of California San Diego, finds some physicians are harnessing the reach of social media to share and debate medical advancements.
The research team obtained all posts containing #MedEd made to X, formerly Twitter, from January 2012 through December 2022. There were 4,397,691 original posts with the hashtag #MedEd on X during this time. The number of posts increased each year, especially during the COVID-19 pandemic, most recently from 692,095 during 2021 to 1,178,647 during 2022.
"To put our findings into context, social media is the largest publisher of medical knowledge," said Ayers, who is vice chief of innovation in the Division of Infectious Disease and Global Public Health at UC San Diego School of Medicine in addition to his Qualcomm Institute affiliation."Unlike traditional knowledge resources that are kept in medical schools or paywalled, social media harnesses the collective wisdom and insights of millions of doctors transparently.
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