The Barbie Dream Houses were built without walls so the actors had to be attached to wires to make sure they didn’t topple off the top floors of their homes when they got out of bed. But the cast says everything else in their Dream Houses was functional
This research served as inspiration for the story. Handler’s relationship with her daughter Barbara manifested as a plot point involving a mother and daughter in the film. “A Barbie movie is only ever going to be a mother-daughter movie on so many levels because it was Ruth Handler and Barbara—that was the relationship,” says Gerwig.
Gerwig and filmmaker Noah Baumbach, her co-writer and partner, also had to build a world from scratch. They came up with rules for Barbie Land to keep everything coherent. “You see a seamless universe that all makes sense, and that’s because there were these very specific boundaries about what could and couldn’t happen,” says Kate McKinnon, who plays one of the Barbies. One such rule? Barbie Land is a utopia, so nothing can be cluttered. There is no trash.
In fact, everything in Barbie Land is built to a specific scale to look “toyetic.” “The scale is not life-like,” says Lisa McKnight, the executive vice president at Mattel whose job is specifically to oversee the marketing of Barbie and dolls. For instance, Barbie the character’s Corvette is just a little too small for Robbie, just as Barbie the doll’s convertible is a little too small for her: The windshield only comes up to her chest.Gerwig’s team didn’t just study midcentury furniture trends.
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