After some streaming services announced price increases during 2022, Google search trends suggest a year-on-year bump in people looking up 'how to cancel' their subscriptions
"The all you can eat model that has served this space well is starting to come into question," says Oscar Wall, European general manager at Recurly, which works with the likes of Paramount+ and Twitch.
Until now, streaming services had used our data to make recommendations and inform their content line-up, but adverts mean that - like with social media - it's more likely to end up in the hands of third parties.Craig on filming Knives Out sequel in lockdownLove them or hate them, NFTs - essentially the idea of having ownership of a unique digital product,- have become a huge part of online discourse this year.
But whether Amazon's Rings Of Power or Disney's Marvel shows, week-to-week viewing is back in fashion - and Netflix experimented by splitting Stranger Things and its"Separating the season with Stranger Things felt like a test," says David Ingham, head of media, entertainment, and sport at consultancy firm Cognizant.
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