As influencers who work adjacent to Hollywood stop their work in support of the strike, many are weighing their futures
on Peacock. But she has taken both types of work completely off the table for the time being in solidarity with the SAG strike. For a creator like her, whose content is necessarily dependent on new releases, she’s had to think about the best ways to shift the content she plans to create. Typically, she makes video essays that dive deep into a movie or series on both her TikTok account and her podcast.
Miller has a background in journalism and plans to pitch more written content to publications in the meantime. She recognizes that having a backup plan puts her in a unique position. Many creators' careers are tied to the ability to make new content. “There are going to be people who decide to draw their line in the sand and say, ‘I can't not take a brand deal if it means that I can pay rent this month.
Creator Ellen Orsi, who produces a mixture of pop culture and Taylor Swift content for her 19,000 TikTok followers, said she was offered $5,000 to promote “a household name movie franchise” during the strike. She ignored the offer because she hopes to be a part of SAG-AFTRA one day. “My full-time gig is not being a content creator,” she tells TIME.
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