That's right. He's back.
Something had to be done, and it had to involve more than just changes to the roster and coaching staff.
What is evident is that the Islanders’ front office didn’t do nearly enough research before making the sudden switch from the logo that fans associated with one of the greatest hockey teams of all time to whatever this was. Not only was the logo different, but the sweater featured a wavy design all around, including some dizzying numbering and lettering on the back.
Chris Botta, who worked for the Islanders for 20 years in public relations, was with the team during the rebranding effort. While he believes the logo never had any real chance of succeeding, it was pretty well doomed from the start when thegot ahold of it. The paper even slapped the fisherman on Potvin. “Here’s what Denis Potvin would have looked like with the new ‘fish sticks’ logo on his sweater,” read the caption.
“I do remember the Garden just being ruthless about it,” recalled Jamie McLennan, then still a young goaltender trying to establish himself in the league. “When they won it in ’94, that was my first year. And they just dummied us. They outscored us in a sweep, and it was a bloodbath. I remember fans fighting in the stands, and the Rangers rolled right to the Cup. They were that good of a team. So then fast forward, we switch jerseys and stuff, and the Rangers are coming off a Cup.
“That meant goodbye Wendel Clark, goodbye Mathieu Schneider,” Milbury recalled of having to deal away that pair of key contributors to Toronto. “That was the only way to do it — the highest paid guys on the team, and maybe the most popular guys on the team.”
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