Ludovic De Saint Sernin Has Been Named Creative Director At Ann Demeulemeester

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Ludovic De Saint Sernin Has Been Named Creative Director At Ann Demeulemeester
Belgique Dernières Nouvelles,Belgique Actualités
  • 📰 BritishVogue
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The designer will unveil his first collection for Ann Demeulemeester next March at Paris Fashion Week.

this summer and has given her blessing, it would seem, to collections made very much in her image.

Like Demeulemeester, De Saint Sernin was born in Belgium. The Paris-raised, l’ESAA Duperré-educated designer launched his eponymous label in 2017 and quickly garnered notice for the hedonism of his aesthetic and a binary-breaking approach to clothing design.

His collection’s sex positive glamour is attention getting, but it also comes from the heart. He’s just as likely to be wearing his stretch tank top as Ms. Bieber is. “The way that I design for the brand is like a journal, it really is autobiographical,” he toldThe pictures the company has released suggest he’ll be taking a similar approach to his new gig. The Willy Vanderperre-lensed shots are portraits of De Saint Sernin in archival Ann Demeulemeester.

In her time, Demeulemeester built her own cult of personality, making devotees who went back to her Couvent des Cordeliers location season after season for poetic shows full of fluidly constructed tailoring, slouched-on shirting, bias cut dresses and her signature butch-femme mix of leathers and feathers. Her celebrity muses included Robert Mapplethorpe and Patti Smith.

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